The Groupon phenomenon and its success of recently being offered $6 billion to be acquired by Google has encouraged many entrepreneurs to join the mix with their own spin on deals and online coupons for consumers.
What’s the latest? That’s Boston-based DealGator, recently launched in 21 cities across the US and Canada. The DealGator value proposition is a platform site that gives consumers a single place to find, aggregate and organize online coupons. After a simple account creation, users select deal preferences in categories like activities, events, restaurants and more. They can even set up advanced keyword filters and reminders to make sure relevant coupons never go to waste. Coupons from any number of growing sites can be managed with features like a daily list that is available on the website, by email or Twitter.
Perhaps the best feature is DealGator’s integration with Yelp to provide customer reviews alongside each deal offered. I know I often like to check out peer reviews before I visit a new establishment (especially restaurants) and DealGator saves the user a step by providing this integration. Will it be able to mimic the successes of Groupon? I can’t say for sure, but this is definitely another boon for local businesses to reach consumers and grow their customer bases.